earth day graphic of the globe

Doing our bit for the planet on World Earth Day and beyond

Happy Earth Day! Since April 22, 1970, Earth Day has been an environmental movement with the goal of inspiring climate change and environmental protection in an effort to preserve our planet. The idea was proposed by Gaylord Nelson, a senator from Wisconsin. Soon after, the Clean Air Act, the Clean Water Act and The Endangered Species Act went into effect. Now celebrated globally, Earth Day is a yearly reminder to respect the Earth. Minimizing our impact on the planet is more important than ever. One easy place to start?

Your beauty routine and bathroom:


 Turn the faucets off.

Just by turning off the tap while you brush your teeth and while washing your hands you can save water. Similarly, running the tap while shaving can also waste a lot of water – so turn it off!


 Have shorter showers.

Keep it to the bare minimum and watch your water usage drop. If you shorten your shower by just a minute, it will save two gallons of water. And keep in mind a shower uses less water than filling a bathtub.


Use a cloth towel instead of paper towels.

Rather use a cloth towel to clean surfaces and dry your hands. You’ll save money and no more need keeping a stock of paper towels.


Recycle your paper.

Making a ton of paper from recycled stock saves as many as 17 trees and uses 50 percent less water than making paper from virgin fiber.


Switch to a reusable water bottle. 
Replace your single-use plastic water bottles with a reusable and recyclable water bottle and start reducing your single-use plastic!


Fix something. 

Is something broken? Instead of buying something new to replace it, try to fix it instead! The less waste going into the dump the better.


Shop conscious beauty.

Today we’re more concerned about what we put on and in our bodies. When looking for a non-toxic nail polish, check for the label’s “vegan” and “cruelty-free”. They indicate that the contents do not contain any animal products and that no animal testing has taken place. 3-free means they do not contain formaldehyde, toluene, and dibutyl phthalate. However, the best non-toxic nail polishes go beyond 3- free. For example, 5-free means no formaldehyde, toluene, DBP, formaldehyde resin, camphor. 7-free means no formaldehyde, toluene, DBP, formaldehyde resin, camphor, ethyl toluamide, xylene. 9-free means no formaldehyde, toluene, DBP, formaldehyde resin, camphor, ethyl toluamide, xylene, parabens, and acetone. At we are 9-free and none of our products or their ingredients are tested on animals and our polish does not contain any animal derived ingredients, which has been certified by PETA as well as The Leaping Bunny Program. We are a cruelty-free and vegan brand, which we are very proud of! 

Inspired by the event and to encourage everyone to do their bit for the environment, we bring to you some Earth Day nail polishes: green and blue shades which quite represent Earth:

Not all storm clouds rain.
A gorgeous deep blue shade like the ocean
A dreamy pastel blue like the sky.
A lime green polish
Empower yourself and planet earth with this gorgeous pastel mint shade
An olive green creme nail polish

Shop beauty conscious and visit our shop.

April 22, 2022