Express your personality

Shop vegan, cruelty-free, 9-free nail polish, and nail care

We are is your vegan and cruelty-free nail polish brand. We care for our community, and we believe everyone can be a heroine and has a story to tell. We encourage you—our customers—to be and to love yourselves every day. You are beautiful just the way you are. Celebrate life with us in a caring, empathic and inspiring, colorful way—always be a heroine! 

Our Collections

Discover our collections and find the perfect color for every mood and event. Take life as it comes—just add a little splash of color here and there and enjoy all these beautiful, funny, exciting, strong, and extraordinary situations with a smile! 

From the people
From the people
Yes, please! Rose all day sums it up quite well for me. Love the shade, quality and of course the fact that it's not only good for me but also the animals. Can recommend, as always!
— Ayla
From the people
A perfect staple to my collection! Takes just 2 thin coats (or 1 thicker coat) to be opaque and oh-so shiny! Definitely recommend if you're looking for that perfect black polish!
Enjoy our


We started the next chapter of by completely revolutionizing your shopping experience with our brand-new interactive Sphere. We swear, you’ve never seen our precious nail polish collection presented like this. Are you curious? Then head on over to our 360° brand experience and explore our new immersive nail polish paradise. 

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